Erfan Hashempour / Video Producer
Video producer with 15+ years across film, television, and B2B technology, including 6 years in-house at Geotab. I blend creative direction with systematic workflows and editorial judgment to produce product launches, customer stories, and enterprise content that serves both the story and the business goal. Daily Claude user and active practitioner of AI video production tools.
Demo Reel: Brands, Products & Explainers
Goal: Highlight the Routing Optimization feature within MyGeotab for prospects and existing customers.
Role: Produced and directed from concept to delivery, including all on-camera segments. Developed a new hybrid format blending educational and promotional styles, and directed non-actors to deliver a clear, confident message.
Outcome: A feature explainer that set a new format standard for product videos at Geotab.
Goal: Create a comprehensive platform overview showcasing MyGeotab's full suite of AI-enabled fleet management capabilities. Designed as a flagship top-of-funnel asset.
Role: Directed and produced from concept to delivery. Collaborated with subject matter experts across product areas to ensure accuracy, while guiding all on-camera elements and post-production. Sourced and coordinated two external videographers for the shoot.
Outcome: 6:30 flagship video balancing executive talent, external crew, and complex product messaging into one cohesive narrative.
Goal: Showcase key functionalities of the MyGeotab platform as part of the marketing funnel to support product awareness and engagement.
Role: Produced from concept to delivery. Showcased three core features (Vehicle Tracking, Zones, and Rules) following a platform update.
Outcome: 2:42 product video translating technical features into a clear, engaging narrative for both prospects and existing users.
Goal: Launch video for the Altitude platform's Regional Domicile Analytics feature, part of a series highlighting different features of the product.
Role: Produced from concept to delivery. Coordinated messaging with product marketing. Sourced external vendor for logo animation; all other production handled internally.
Outcome: Concise launch asset translating a complex analytics feature into clear product storytelling.
Goal: Capture attendee experiences at Geotab Connect (3,000+ attendee global conference) for the closing ceremony.
Role: Filmed and produced a lighthearted interview segment on the conference floor, capturing the event's energy and community spirit. Shot, edited, and packaged for same-day delivery. Screened during the closing keynote speech.
Outcome: A fun, memorable recap delivered under extreme time pressure in a live event environment.
Over several years at Geotab, I produced nearly 100 step-by-step install and how-to videos. These required close collaboration with product teams, field services, and legal to develop language that was technically accurate, clear to customers, and protective of the company. In some cases, I remotely directed crews across time zones, mentoring them through the process and bringing everything together in post.
Goal: Demonstrate how to install the Geotab GO device in a Polestar 2 EV, produced specifically for the Australia and Oceania market.
Role: Remotely directed a local video team using detailed shot lists, oversaw all post-production, and generated voiceover with AI tools to match regional accents. Collaborated with product, field services, and legal to ensure accuracy and compliance.
Outcome: A polished install video delivered across continents without traveling. Demonstrates remote crew management, cross-market production, and practical AI integration in a real workflow.
Goal: Demonstrate how to install the SmarterAI Dashcam G using the Geotab Universal 16-pin Harness. Designed as a step-by-step guide for field installers and customers.
Role: Produced from concept to delivery. Developed in close collaboration with subject matter experts to ensure clarity and technical accuracy throughout.
Outcome: A clear, technically precise instructional video supporting hardware deployment in the field.
Goal: Introduce Ryerson's (now TMU) Aboriginal Student Services to Indigenous students, highlighting available resources, community support, and cultural programming.
Role: Directed and produced as a commissioned piece for the university. Conducted all interviews, hired an assistant for the shoot day, and managed the full project from concept through delivery.
Outcome: An interview-driven narrative that gives voice to the people behind the program, supporting student recruitment and community awareness.
These pieces demonstrate hands-on fluency with generative AI video tools. Each was concepted, directed, and edited using AI generation workflows.
Concept: A football-themed ad created for Artlist's Big Game Ad Challenge. Produced entirely using AI generation tools.
Tools: Primarily Kling 3 (via Artlist)
Why it matters: Competitive submission proving AI-generated content can function as a real ad when guided by professional creative direction and editorial craft.
Concept: A 30-second promotional spot for the Out Beyond product line. Started with a visual concept and used multiple AI generation tools to produce a polished commercial at speed.
Tools: Veo 3, Sora 2, Kling (via Artlist)
Why it matters: Practical application of AI video tools in a real creative context, demonstrating that AI production still requires creative direction, editorial judgment, and storytelling instinct.